|
Hints for Happiness for Event Planning
By Oleda Atkinson
Promoting Your Next Women’s Event
1. Determine the objective for the meeting. What
needs will this event meet?
2. Set the date and get the word out early. Use
email, hard copy, fax
Showcase your event so people can secure the date.
Your event should not conflict with other state/regional dates.
Use every occasion, state paper, etc. to personally promote the
event.
3. Choose a catchy theme or name for your event.
4. Play up the benefits of attending your function.
5. Know your crowd. Prepare accordingly.
6. Keep a database of registrants. Use it to advertise
your next event.
7. Make the event as cost effective as possible.
Carefully plan budget. Prepare for the "unexpected”
expenses.
8. Plan commensurate honoraria for any speaker
plus travel.
9. Customize hospitality baskets for guest speakers,
etc.
It always adds an extra touch to include their favorites.
10. Put a prayer force in place for your event.
11. Should your event require securing a hotel
site, please consider:
A. Room Block: this is your commitment for the
number of rooms you think you will need. The danger area here is
the fact you will be liable for all unsold rooms. You will probably
be required to pay the hotel attrition (the penalty you will pay
if you do not meet the committed room block and food functions.
Penalties are sometimes imposed for meeting space that would have
been complimentary otherwise.)
B. Establish a workable date by which time you
can reduce your room block by a certain percentage without penalty.
Establish and publicize your registration cut off date. Notify your
attendees that after the cut off date they will pay the regular
hotel rate rather than a discounted rate that you have offered them.
C. Contract: They are intricate documents so read
the fine print! If you have to make changes to the contract, be
sure that the hotel’s salesperson initial and date all your
changes or have the contract rewritten for both your signatures.
D. Complimentary rooms: Normally, you will receive
one complimentary room for every 50 room nights blocked. However,
in some instances you can nudge that number up considerably. It
depends how "hungry” the hotel is for business! Request
staff rooms for your conference staff at a discounted rate from
the regular group rate.
E. Registration: If you need the registration
area more than one day, keep the space on a 24 hour hold to avoid
having to reset. Also, determine if your registrants will register
directly through your office or at the hotel.
F. Conflict Avoidance: A hotel is required to
make you aware of any competing group that will hold a meeting at
the venue at the same time as you. Ask the hotel to not assign you
to another meeting space unless you give written approval.
G. Sinage: Before you spend a fortune on signs,
make sure it is okay with the hotel for you to bring your own. This
goes for banners, etc.
H. Audio-Visual: Be sure that you are not charged
audio-visual services if you plan to bring in your own. Here again,
check to make sure that the hotel will release you from using the
in-house equipment.
If you plan to book an audiovisual contractor, make sure he has
a proven reputation, that equipment is sufficient, his availability
of deliveries etc. after normal business hours, his cell phone number
so he can be contacted quickly, his total charge for delivery, setup
and pickup. What are his charges for backup emergency equipment?
Does he require deposits? If part of the equipment order is not
needed and needs to be cancelled at the last minute, will part of
the deposit be refunded? What are his labor charges?
I. Master Billing. Before the event, establish
who will be authorized to sign any on-site orders for food and other
services. The management will remove any food/beverage incidentals
that can be charged to the room, if you request. Clarify with the
hotel for whom you will pay incidentals.
J. Establish up front your "rights of cancellation.”
Note: To view PDF documents on this page you will
need free Adobe Acrobat Reader. Click
here to download.

Back to LDC Home Page
|